"The group that we are serving is tech savvy and tuned in to the value of good design," said CreateHere program strategist Helen Johnson. We knew that the right strategy and implementation of a website could help us tap the collective unconscious. But design and development both had to serve our mission, which is to allow people to make their voices heard."
So the group asked Medium (formerly Coptix Inc.) to help them develop a web site that is both information hub and "virtual suggestion box." Building upon brand standards created by Paul Rustand of Widgets and Stone, Medium built a site that shares and gathers information in ways that are as inclusive and easy to use as possible.
The site features a statement of CreateHere's commitments to the city's economic, environmental and cultural benefit as well as a blog to which visitors may contribute and a simple survey inviting participants to shift their expectations about Chattanooga and dream about what is possible.
"We are thrilled to bring greater exposure to this fantastic project," said Josiah Q. Roe, newly appointed President of Medium. "The more that people talk about CreateHere and about what is possible for our great city of Chattanooga, the better it is for all of us. If you haven't taken the survey yet, go to createhere.org and share your ideas."
About CreateHere
CreateHere is a collective rethink project by Chattanoogans, for Chattanooga. Focused on enabling innovative artists and entrepreneurs to grow in the city, CreateHere works with a vision of benefiting the city as a whole through economic and cultural development.
createhere.org
